Seo Guide: Everything a Beginner Needs to Know in 2025 - Aditya digital

 

What is SEO?

Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic.

The history of SEO dates back to the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry.

Search engine optimization focuses only on organic search results and does not include PPC optimization. Both SEO and PPC are part of Search Engine 

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